Advertising device.



PATENTBD 00T. 29. 1907.

M. ROSENFELD.

ADVERTISING DEVICE APPLICATION FILED PEB. 28. 1907.

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ADVERTISING DEVICE.

Specification of Letters Patent.

Patented Oct. 29 19.07.

. Application led February 28, 1907. Serial No. 359,819.

To all whom it may concern:

Be it known that I, MAX ROSENFELD, a citizen of the United States, residing at Chicago, in the county of Cook and State of Illinois, have invented certain new and useful Improvements in Advertising Devices, of which the following is a specification.

This invention relates to advertising devices, `and more particularly to-thatA-class of devices intended to advertise remedies and medicines, although the principle of the invention is equally applicable to the advertising of other articles of commerce.

The purpose of the invention isto provide a catchy and attractive advertisement designed to arouse 'the interest of the observer, which object is accomplished by means of a pair of pivoted relatively rotatable members, one of which bears the imprint of a human ligure, excepting the face, and has openings formed therethrough, while the other has an annular series of faces bearing different expressions of countenance adapted to be brought one at a time into register with one of said openings, and also has a similar series of printed sentiments adapted to be simultaneously brought into register with the other of said openings, the latter sentiments referring to the article advertised and `also harmonizing with the expression of countenance on the face disclosed simultaneously therewith.

The invention will be readily understood when considered in connection with the accompanying drawings showing one practical embodiment thereof, in which,-

Figure 1 is a face view of the complete device; Fig. 2 is a diametric section thereof through the upper and lower openings of the upper disk; and Fig. 3 is a plan or face View of the under disk.

Referring to the drawings,` 5 may designate as an entirety the upper sheet or plate, and 6 the under sheet or plate, of my device; which sheets may conveniently and cheaply be formed of cardboard, stiff paper, or any other suitable material, and o'f rectangular, round, or any other form desired. As herein shown the upper sheet 5 is approximately square, and the under sheet is of circular or disk form. The two sheets are concentrically pivoted at 7 so as to be capable of rotation on said pivot relatively to each other; and the under sheet is preferably provided With a radially projecting tab 8 vertised by the device.

erably beneath the latter openingis printed or otherwise indicated the name of the remedy or other article Referring to the make-up of the under circular sheet or disk 6, this latter has printed, painted, or otherwise formed on the upper side thereof an annulan-series ofI faces designed, when displayed through the opening.I

10 of the upper sheet, to complete the figure 9. The representations of these several faces, which, itwill be noticed, have different expressions of countenance,

are indicated by the reference characters 13, 13a, 13b, 13, 13d, 13e, 13 and 13g. Outside of and radially opposite each .of these faces is printed or otherwise applied to the disk an expression, the sentiment whereof is designed to be such a one as might naturally be expressed by the man represented inthe central figure when wearing a countenance such as is shown by the face diametrically opposite to the printed expression, the representations of these several expressions being indicated by the reference characters 14, 14, 14", 14, 14d, 14, 14f and 141g and it is observed that di'ametrically opposite faces and expressions are simultaneously exhibited through the openings 10 and 11 in any adjusted position of the under disk. This printed expression contains a reference, either complete, or incomplete, to the remedy or other article advertised; but when such article is printed or otherwise designated by name on the upper side of the upper sheet beneath or otherwise adjacent to the lower opening', the expression referred to preferably, and as herein shown, consists of a sentence or phrase which is completed by the addition of the name of the article advertised thereby, and by prefixing the pictorial figure or the fictitious name therebeneath asthe subject.

From the foregoing it will be seen that my invention provides a unique and attracti device for advertising purposes designed to arrest the atcntion and arouse the curiosity and interest of the o iserver, as well as to afford more or less amusement according to the character of the pictorial and printed matter displayed.

It will be observed that the principal underlying feature of the invention resides in the simultaneous presentation, in connection with the representation of a body, of a face on the body and a statement or sentiment in harmony with the Icountenance worn by the facev represented, which statement or sentiment pertains or relates to the article or articles designed to be ad- I-Ience the particular forms of expression, both pictorial and printed, are immaterial, so long as this principal characteristic feature of i the device is adhered to. The form oi the sheets/ and 6, and the relative locations of the openings l0 and ll may also be varied as desired.

I claim:

1. An advertising device comprising a pair of concentrically pivoted sheets, the upper of said sheets displaying a human gure, excepting the face, and havlng'openings above and below said figure, and the under sheet having an annular series of faces bearing dierent expressions of countenance adapted to be brought one at a time into register with the upper openingr of the upper sheet, said under sheet also having an annular series of printed expressions adapted to register one at a time with the lower opening of the upper sheet simultaneously with the registration of a face with the upper opening, said printed expressions each referring to the article advertised; and also being in harmony of sentiment with 'the expression of the face disclosed simultaneouslytherewith, substantially as described. p

2. .An advertising device comprising a pair of concentrically pivoted sheets, the upper of said sheets displaying a vhuman figure, excepting the face, :1nd having openings above and below said ligure, with the name of the article advertised adjacent to the lower opening, and the under sheet having an annular series of faces bearing different expressions of countenance adapted to be brought one at a time into register with the upper opening of the upper sheet, said under sheet also having an annular series of 'printed expressions adapted to register one at a time with the lower opening of ythe upper sheet simultaneously with the registration of a face with the upper opening, said printed expressions each referring 'to and constituting part of a sentence completed by the name of the article advertised, and also being ln'harmony of sentiment with the expression of the face disclosed simultaneously therev human figure, said under sheet also having an annular-` series of printed expressions adapted to successively register with the lower opening of the upper sheet simultaneously with the registration of a diametrically opposed face with the upper opening, said printed expressions each referring to and, with the name ofthe figure, forming a sentence completed by the name of the article advertised, and also being in harmony of sentiment with the expression of the face disclosed simultaneously therewith, substantially as described.

MAX ROSEN FELD.

Witnesses SAMUEL N. POND, L. F. MCCREA. 

